On 27 March 2019, Ecopreneur participated in the lively “European Consumer Day” organised by the European Social and Economic Committee (EESC) in Brussels. Circular Economy expert Arthur ten Wolde presented the conclusions from a recent study “Circular Fashion Advocacy” and took part in a workshop on consumer behaviour.
During a workshop on fast fashion, the recommendations for accelerating and mainstreaming circular fashion from the recent Ecopreneur report “Circular Fashion Advocacy” were presented and discussed. The participants represented both young citizens and stakeholders, including Jordi Tio from the green SME Isatio, an Ecopreneur company partner via our Belgian member SEA. The discussion confirmed the value of Ecopreneur’s five pillars of innovation, economic incentives, regulation, trade and voluntary measures as a basis for policy making. An element added to the discussion was the importance of social media, social pressure being felt by consumer representatives as an important factor behind consumer behaviour towards fashion. For photos and the final EESC report including Ecopreneur’s input click here.