Realising a tipping point towards a new economy by 2025: that’s the mission of MVO Nederland (CSR Netherlands). As the Head of Public Affairs, Siri is responsible for a team that works with frontrunning companies to realise this new economy. By setting up innovation projects and coalitions that enable climate friendly, circular and/or inclusive business models, set the annual sustainable business agenda and lobby politics and financial institutions to create the right conditions for this to become mainstream. Siri has a background in public affairs and strategic advice.