Sustainable plastics recycling relies on transparent recycled content claims
Consumers need to be empowered to take informed purchasing decisions based on clear and trustworthy information, enabling them to play an active role in the green transition.
In a joint position paper with Werner & Mertz, Remondis, Alpla and the 3000 sustainable frontrunners from our membership, we call on the European Commission to come up with clear and fair chain of custody method for mass balancing, where recycled content is allocated proportionally to all products of a recycling process at a batch level and not at facility or company level, so that claims regarding recycled content reflect the actual proportion present in a material. Otherwise, it should be considered a misleading environmental claim.
Read more in our joint position paper here.