Fernando is the Director General of the New European Reuse Alliance, the trade association representing businesses that provide reusable packaging solutions across Europe. Before taking the reins of New ERA, he worked for two public affairs firms in Brussels and Madrid, where he specialized in association management, circular economy and packaging matters. Fernando holds a Double Degree in Law and Business Administration from the Universidad Carlos III de Madrid. He also obtained a Master in European Law at the Université Libre de Bruxelles. On more mundane matters, Fernando is passionate about cycling and dedicates part of his spare time to participate in charity projects dedicated to enhancing education across the globe.