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New: The Circularity Check is online! Click here to learn more and its Dutch member MVO Nederland are advocating strong policy measures to accelerate and mainstream the circular economy in Europe. Representing over 3000 sustainable enterprises throughout Europe, mainly SMEs, our circular economy work is furthermore supported Tarkett France, ROCKWOOL International, Werner & Mertz, Alliander and Interface, all pioneering partner companies of MVO Nederland and/or UnternehmensGrün. is the only cross sectoral business organization advocating ambitious implementation of circular economy policies to achieve systemic change at the EU level and in the member states. This includes creating circular hubs across Europe, training on integrating circularity in procurement, economic incentives for producers and consumers, minimum requirements for circular design for all end products and services. As a member of the coordination group of European Commission / EESC Circular Economy Stakeholder Platform we have growing visibility in Brussels. Many of our policy recommendations were already adopted. Now it comes to implementation.

Our objective is implementation of strengthened EU and member states circular economy policies with measures that foster and mainstream circular business models. While we welcome the structure and many elements of the 2015 Package, we ask the EU and member states for ambitious implementation of additional circular economy policies, including especially:

  • Increased support for circular economy in all Member States: including national “hubs”, aligned policies and increased access to finance for for SMEs;
  • A massive training program “Buy Circular” for local, regional and national governments and companies on how to integrate circularity in procurement;
  • Economic incentives for producers and consumers favouring circular products and services, including improved and expanded schemes for Extended Producer Responsibility (EPR), a tax shift from labour to resources, and opening of the VAT directive for differentiation on the basis of circularity. Measures should include incentives for the uptake of secondary raw materials;
  • Ban the worst products from the market: Expansion of the EU Ecodesign Directive with minimum requirements for circular design for all end products and services, starting with those with high resource intensity; a ban on microplastics and oxo-degradeable plastics.

Meanwhile we welcome the recent launch of the European Circular Economy Stakeholders Platform (ECESP), to which we were appointed in the Coordination group; the call from the European Commission on member state to stop investing in incinerators; the recent Plastics Strategy (see position elsewhere on our website) and the call from the EU’s commissioner in charge of taxation to push forward with shifting taxes from labour to natural resources, carbon and energy. These are of great importance for boosting circular business and we hope for concrete follow-up.

If you are a sustainable company based in Europe, please consider joining our group to support and feed our advocacy for strong Circular Economy policies in the EU. Click here for quotes from some of our partners and here for our 1-pager.

An overview of our positions on Circular Economy Policy can be found at this old webpage of MVO Nederland / De Groene Zaak – soon to be migrated to Ecopreneur.


What is Circular Economy? For a nice video click here

“Looking beyond the current “take, make and dispose” extractive industrial model, the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimising negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital. (Definition: Ellen Mac Arthur Foundation)

Our companies have integrated circular economy principles such as the optimization of resource yields into their business strategies spanning the entire value chain in their different industrial sectors. It is the firm conviction of these companies that an essential driver for a thriving global economy is to move beyond the current “take, make and dispose” economic model to a circular economy which is restorative and regenerative by design.

Circular Economy Business Models

Circular business models include pay-per-use, products-as-a-service, sharing, maintenance and repair, upgrading, remanufacturing and recycling. Relying on system-wide innovation, the circular economy aims to redefine products and services to design out waste and virgin raw materials, while minimizing negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.

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